This is the latest Air Wear hang tag design. The front shows the branding direction that Air Wear will take in showing people surrounded by their life journeys to different international locations. In this example, the tag shows designer Jason Solarek and some of his life experiences. The back of the tag lists some of the current designs, and at the top there is a small map showing Air Wear's corporate location in the East Village. If you've read the Tipping Point by Malcolm Gladwell, then you'll be familiar with the theory that people like to see maps positioning them to what they're interacting with.
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