Tuesday, July 22, 2008
Friday, July 18, 2008
Monday, July 14, 2008
The Los Angeles LAX Airport travel bags arrived today, and they look awesome. The quality of the graphic application process has been improved, and the items look first rate.
We'll now tag these items with the hang tags (pic below), and send them to LA for placement in the LAX retail store. We'll soon find out the store in LAX so that we can share the spot.
Friday, July 11, 2008
Tuesday, July 1, 2008
This is the latest Air Wear hang tag design. The front shows the branding direction that Air Wear will take in showing people surrounded by their life journeys to different international locations. In this example, the tag shows designer Jason Solarek and some of his life experiences. The back of the tag lists some of the current designs, and at the top there is a small map showing Air Wear's corporate location in the East Village. If you've read the Tipping Point by Malcolm Gladwell, then you'll be familiar with the theory that people like to see maps positioning them to what they're interacting with.